First of all, we are talking about of PARADOX: it´s a figure of speech, a special way of talking to say the same in a more careful and beautiful way, as if we explained the world upside down.
Advertisers, designers and artists use the paradox:
One of the most important artists using the paradox is Chema Madoz. He becomes rhetorical figures in pictures. Here we have some examples of his different art:
I´ve created my own paradox:
“INVERTED GRAVITY”
Before we have learned what a paradox is and how can be expressed by all kind of people, we have to investigate about more artists or designers that use the paradox. I´ll give you some persons to look for information: Joan Brossa and Velázquez.